Strategic Marketing - Британський диплом MBA в Києві

Strategic marketing contributes to the establishment of a holistic management decision-making framework at the both strategic and operational layers. At the strategic layer, it guides the marketing strategy in compliance with the business goals and provides input for strategic decision-making. At the operational layer, it delivers actionable toolkits and frameworks.

Course students elaborate a marketing plan for the advancement of an existing product, drawing proactive marketing actions in the real-life context of the selected company.

Strategic Marketing is a comprehensive and practitioner-based course in the MBA programme. The course addresses marketing, from strategy analysis and strategic goals, as well as departmental targets, positioning, branding and further practical considerations of product or service creation, research and applied tools (4Ps, 7Ps, new digital tools in customer behaviour research, and so on).

Course Synopsis

Strategic marketing can be identified as ‘the acquisition, allocation, implementation, control and evaluation of organisational marketing efforts to achieve the organisational mission, vision, values and objectives for a chosen product/market’.

In this way, the underlying premise of this course is that marketing orientated companies are focused on customer satisfaction, targeting their efforts to ensure long-term success. It is essential to ensure that commitment is embodied in the leadership and infused into all facets of the organisation. Beyond the overarching organisational culture, strategic marketing presupposes mastery in a number of techniques, like strategic analysis and planning, deployment of varied integrated and cohesive marketing strategies and initiatives, and marketing tracking by means of multiple marketing benchmarks and digital solutions.

The aim of this course is to equip students with a deep comprehension of the strategic dimension of acquiring and retaining customers in the long term.

Course Learning Outcomes

On completion of the course, you will:

Know and utilise strategic planning toolkits to create and assess both corporate and business strategy.
Be able to evaluate macroeconomic data and market opportunities and suggest relevant marketing strategies to attain competitive advantage in a number of different international and fast-moving market contexts.
Understand the organisational set-up appropriate for deploying, tracking and benchmarking marketing strategies.
Use data analytics to innovatively segment and address markets and differentiate products/services in response to market needs and competitive landscape.
Know an array of approaches to forecasting current and future market demand.
Be able to elaborate integrated marketing strategies, as well as appraise and advocate appropriate actions to deliver and supervise the selected strategy efficiently.
Know how to assess growth potential, the product life cycle and the implications for marketing strategy.
Be capable of mapping the competitive situation of an organisation and determining the best strategy to pursue.
Master how to measure the success of marketing efforts of a company.

Delivery Mode	Сlasses Schedule	Сourse Duration
Online classes, pre-class preparation	Saturday or Sunday, twice a month	2,5 – 3 months

Who Will Benefit From the Course

Top managers, executives, business owners.
Line managers, programme office directors and project leaders, BDMs, BizDevs, operations managers, etc.
Entrepreneurs seeking to scale a business.

Interested in more information?
Download the detailed course syllabus

Course Syllabus

Programme Language

The British MBA programme is delivered in English.
99% students of our hub don’t master English as the mother tongue. Reach out to us to check the language proficiency requirements and test your knowledge.
The recommended level of English is IELTS 6.5 (reading).
To inquire about student experiences, please get in touch with us.

Study Portal and Materials

All the necessary course materials and resources are available within virtual learning environment. You’ll have access to digital textbooks, notes, videos, and additional learning resources to support your studies.
We aim to ensure that you have everything you need to succeed in your MBA programme.

You can complete the Strategic Marketing course as a standalone programme.

Further, you can continue your MBA programme
by enrolling to the next courses.

Admission requirement

Business experience

Management experience – 3 years + (senior or middle managers / entrepreneurs / business owners).

Higher education

Higher education diploma, and professional certificates (if any).

English proficiency

English language proficiency at IELTS 6.5 (reading). The level of language proficiency is verified during an interview and a motivational essay.

How to apply for an MBA programme

Curriculum vitae

Submit your CV or LinkedIn link.

Individual interview

Hold an individual interview online or in person with a campus representative.

Motivational essay

Submit your essay in English. Outline the key reasons why you want to get an MBA, highlight your career goals and expectations from the programme, etc.

Request an individual consultancy

Tuition Fees and Awards on the Path to MBA

The fee includes admission to Edinburgh Business School, support during the course, course materials, live tuition classes remotely or in Kyiv (as applicable), assessment attempt.

COST OF 1 COURSE

$ 2980
Course Completion Certificate

COST OF 3 COURSES

$ 8940
Postgraduate Certificate in Business Administration

COST OF 6 COURSES

$ 17880
Postgraduate Diploma in Business Administration

COST OF 9 COURSES

$ 26820
Master Degree in Business Administration

Tutor

Valery Povorotniy

Over 25 years of management experience, from 1997 to 2015 he held senior positions in international companies Samsung, Siemens and Sony, and is an approved lecturer of the Chartered Institute of Procurement and Supply (CIPS).

His management experience includes: setting up companies, analysing business operations, developing, auditing and reviewing organisational structures and workflows, defining/reviewing roles and tasks for departments, creating and implementing strategic development plans, etc.
Professional specialisation: marketing and management accounting, process and business efficiency. Analysis of operational activities. Mr. Povorotniy is a lecturer at a number of international programmes.